Fundraising Campaign

As part of a fundraising initiative to link physical activity with improved health, I created and ran a March 3 Marathon campaign. The campaign would see participants walk, run or cycle the distance of 3 marathons over the month of March whilst raising funds to support Richmond Borough Mind.

I used this opportunity to learn CSS and Html to construct a webpage with a custom sign up form, embedded video and further CSS styling. These are all skills that I could utilise going forward for the charity.

The campaign started with a drive across social media, including paid video adverts on Facebook and targeted email campaigns to our existing supporters. I also made connections with other organisations to expand the reach throughout the community.

I also used automation, so that when people signed up or reached a distance or fundraising goal, they would receive an email to reflect their progress.