Impact Report

Mind is the leading mental health charity in England and Wales, operating through 125 “local Minds” that provide mental health services and support. Services include talking therapies, crisis support, training schemes, counselling, advice and support.

Operating as one of these local Minds, Richmond Borough Mind are responsible for their own operation including the production of their own annual impact report. This year’s report would be the first piece to adopt new branding guidelines brought in by the charity, with a shift in overall look and feel to a more modern and engaging tone.

The brief involved creating a piece that was not only useful as a tool summarising the charity’s work, but something that could be taken forwards to future stakeholders and to public facing events. It had to both summarise what could be provided going forwards and reflect on how the charity responded to the pandemic.